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Pay Per Click Advertising (PPC)

Paid Search Marketing

Pay Per Click Advertising (PPC), also known as Paid Search Marketing, can get traffic to your website almost instantly, so is very useful as a complement to your SEO efforts.

In order for PPC to be effective, highly targeted keywords need to be used as usually the more specific you are the greater the return on investment. Many companies try using Pay Per Click Advertising themselves and decide it is a waste of time and money, but this is often because they don’t have the expertise to research the market, set up and optimise their campaign for best results.

WSI Marketing Experts have years of experience in managing effective PPC campaigns for clients and are Google Adwords qualified. Call us today to discuss your requirements and let us help your business to get the best out of Paid Search Marketing.

How does PPC work?

Pay Per Click Advertising works by creating an advert to promote your products or services.

  • You decide how much you are willing to pay for each click in your PPC campaign.
  • A click is when someone clicks on the advert you have created and goes through to a landing page on your website.
  • You choose which keywords will bring up your advert so that you are only putting your business in front of those people who are searching specifically for your products and services.
  • Those people that click through to your website will be targeted traffic and so are much more likely to convert into customers.

You only pay when someone clicks on your ad and you decide how much you are willing to pay for each click. If no one clicks on your advert, then you don’t pay a penny. We can help you determine the best budget for your business in order to get the results you want.

Our consultants are Google Adwords qualified. This means that they have been trained and passed an exam set by Google, enabling them to manage your campaign in such a way that it can be optimised. By optimising your account, we can reduce the amount you have to pay for each click and ultimately increase your ROI.

But if Pay Per Click (PPC) is so great, why isn’t everyone doing it?

Not everyone knows how to manage an effective Pay Per Click campaign. The key to PPC is to find out what your target market are looking for and make sure that your advert appears for these keyphrases.  The more specific your advert, the higher the conversion rate will be.  You do not necessarily want your advert appearing for more general terms, as your company is then less likely to offer exactly what someone who clicks through is looking for, and you will have paid for a wasted click.

At WSI Marketing Experts, we can do all of the necessary research for you, set up and manage your PPC campaign to make sure that you get the best results.

Contact us now to find out more about how we can help your business run an effective Pay per Click (PPC) campaign.